Treeleaf Technologies is looking for an ambitious Software
Marketing Manager with relevant experience to manage all of our
marketing efforts.
Your main responsibility will be to lead the creation and
execution of our marketing campaigns focused on promoting our
portfolio of software solutions. This will require you to
conduct meticulous research of the current software market and
turn the market research data into actionable insights that will
aid our overall strategy.
You will collaborate with our developers and other marketing
team members (copywriters, content writers, and social media
managers) and coordinate our software marketing activities
across multiple channels.
Job Responsibilities
Research market trends in the software industry and identify
customer needs, pain points, and buying objections
Develop effective marketing strategies focused on promoting our
software solutions through content marketing, paid advertising,
and social media marketing
Plan, allocate, and control the budget for our future campaigns
and product launches
Define key marketing activities and goals to drive the
acquisition of new customers and the retention of existing users
Work closely with the product development, social media, and
copywriting team members to establish clear product positioning
and messaging guidelines
Oversee the execution of day-to-day promotional activities and
ensure the quality and uniformity of our marketing assets (copy,
blog content, social media posts, product leaflets, etc.)
Establish strong relationships with external stakeholders, such
as industry thought leaders and subject matter experts
Track and analyze relevant analytics and report on ROI across
different marketing initiatives to senior leadership
Requirement and Qualifications
Master/Bachelor’s degree in Marketing/Advertising,
Communications, or Business
2+ years of experience on software marketing projects (B2B and
SaaS marketing experience will be considered an advantage)
Working knowledge of project management software [Trello, Jira,
Asana]
Experience with marketing automation software [HubSpot Marketing
Hub, ActiveCampaign, or Marketo, etc]
Excellent communication and presentation skills
Strong analytical and project management skills and superb
attention to detail
Benefits
5 working days
Insurance Plan
Citizen Investment Trust (CIT)
Lunch facilities
Attractive salary for deserving candidates
Periodic Salary review and Grading
Periodic refreshment programs
