Software Marketing Manager

Treeleaf Technologies is looking for an ambitious Software Marketing Manager with relevant experience to manage all of our marketing efforts.
Your main responsibility will be to lead the creation and execution of our marketing campaigns focused on promoting our portfolio of software solutions. This will require you to conduct meticulous research of the current software market and turn the market research data into actionable insights that will aid our overall strategy.
You will collaborate with our developers and other marketing team members (copywriters, content writers, and social media managers) and coordinate our software marketing activities across multiple channels.

Job Responsibilities

Research market trends in the software industry and identify customer needs, pain points, and buying objections
Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising, and social media marketing
Plan, allocate, and control the budget for our future campaigns and product launches
Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users
Work closely with the product development, social media, and copywriting team members to establish clear product positioning and messaging guidelines
Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets (copy, blog content, social media posts, product leaflets, etc.)
Establish strong relationships with external stakeholders, such as industry thought leaders and subject matter experts
Track and analyze relevant analytics and report on ROI across different marketing initiatives to senior leadership

Requirement and Qualifications

Master/Bachelor’s degree in Marketing/Advertising, Communications, or Business
2+ years of experience on software marketing projects (B2B and SaaS marketing experience will be considered an advantage)
Working knowledge of project management software [Trello, Jira, Asana]
Experience with marketing automation software [HubSpot Marketing Hub, ActiveCampaign, or Marketo, etc]
Excellent communication and presentation skills
Strong analytical and project management skills and superb attention to detail

Benefits

5 working days
Insurance Plan
Citizen Investment Trust (CIT)
Lunch facilities
Attractive salary for deserving candidates
Periodic Salary review and Grading
Periodic refreshment programs

APPLY FOR THIS JOB

Please send your CV at jobs@treeleaf.ai

s